Mobile marketing needs to be a part of your marketing mix.
Why, you wonder? How about this: People spend 89% of their mobile media time in apps, and 11% on websites. Here is one more stat: Around half of U.S. adults (51%) report making online purchases via their smartphones. Don’t you want to be a company that is tapping into the mobile market place? Keep in mind that customers expect you to deliver messages and experiences that are personal to their devices. To be successful, you must also initiate your mobile moments at the exact right time and place.
Mobile is all about connection and engagement.
So, how do you connect with customers and prospects? This really depends on what your company does. For instance CVS offer text messaging to customers when their prescriptions are ready, Payless sends coupons, Airlines send flight information, what can you send that is valuable to your customers? The more time you take to identify your customer’s needs and wants, the better mobile connection you will create. Also, don’t forget about location marketing such as Beacon that use blue tooth technology to reach people on their mobile devices in a desired location.
Mobile needs to be personal to be effective.
You really need to segment your data into groups of like people. This will allow you to interact with each group in the most effective way. This may mean that some groups get text messages, some are using your app and some are utilizing location targeting. The better you target people the more engagement you will create. One more thing to remember is customer service. Do your customers have the ability to reach you on their mobile devices? Are you able to text with them or have a mobile chat feature? The easier you make it for your customers to reach you the better your customer retention rate will be and the more customers you will have.
Keep in mind that you need to add mobile technology to other marketing channels.
Email, landing pages and websites need to be mobile friendly. You should also include mobile on direct mail pieces with short codes, QR codes, PURLs that go to mobile pages and so on. Are you ready to get started with your new ramped up mobile marketing plan? Build engagement and sales with mobile.
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