In 2016 it is harder than ever for marketers to get their email marketing messages read. From keeping them out of the spam box to just plain getting them opened, email is a real challenge. You need to follow email best practices just to get people to open your email, and then you can get them to respond.
Below are 3 great tips on how to achieve that.
- Welcome Email: The first email to new subscribers should be a welcome email that is a thank you and lets them know what to expect from your future emails. It is a good idea to include the frequency that you usually send out communications, just so they are on the same page as you. What you don’t want to happen is for them to expect to get an email once a month and you send one every day. Set the expectation early and make sure to follow through.
- Call to Action: Create a clear call to action. Don’t be afraid to incorporate emotion into your call to action as this can help build a bond between you and your customer/prospect. You must be genuine though; no one likes to read something that sounds fake or insincere.
- Segment: Create email marketing tracks that people can opt into and out of. Each track should be targeted to a select group based on their wants and needs. The more targeted the information you send the better responses you are going to get and the less people will opt out.
One of the great things about email is that you are able to reach people quickly, see your results and make adjustments right away. Include tips and important information in all emails, this keeps you from being spam to the recipients. You need to go beyond the call to action to meet your customer and prospect needs. The better you are at meeting their needs the better response you are going to get.
If you have any questions please contact us today. We are glad to help!