Direct Mail

The Key To Direct Mail Marketing Is The List

Direct Mail Marketing

These days in direct mail marketing, it’s all about the list!

We gather more and more information on our customers and prospects so that we can better target our direct mail message. So what happens when companies do not have that much information about people? Well, you could ask them to fill out a survey and offer an incentive to do so, but what if you could gather information without having to take up someone’s time? There is a way. It’s called data list enhancement.

List Profiling helps you model your ideal customers. You can find prospects with similar characteristics to those ideal customers. This data analysis will provide you with valuable insights into consumer behaviors. Then you are able to target your message to match with their needs and interests. This will increase the chances that they will act on your offer.

Enhancing your data can help you:

  1. Profile: Unique characteristics of your best and most profitable customers to find more just like them. Learn their likes, dislikes, education level and so much more. Psychographics, demographics and modeling can give you new insights into who they are.
  2. Target: Your selling messages to the right audience at the right time. This will allow you to spend less and earn more.
  3. Increase: Your marketing penetration by opening new channels to reach your customers and prospects by using the methods they prefer. This is especially important now with so many channel options. Is direct mail in conjunction with email or mobile the right choice? Find out.
  4. Boost: Response rates through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions). When you send an offer that is specific to the person your response rate can’t help but go up.
  5. Build: Loyalty programs that increase lifetime value. When you can provide relevant offers to people in a timely manner, you gain respect and loyalty as well as word of mouth referrals.
  6. Improve: Your database marketing with more profitable prospecting, with modeling. Finding the right prospects quickly, will allow you to move forward with your marketing campaigns and get the responses coming in.
  7. Dramatically improve: Your ROI, the more responses you get directly affect your return on investment. Since these are better qualified leads you should also make more money per lead.

Finding well qualified prospects is very difficult. With list profiling you can find people who are just like your best customers. This makes your prospecting effort so much easier. Knowing who your customers are and what prospects you should target gives you a big advantage. Spend less money on your campaign by targeting and increase your ROI.

Think of how you can harness the additional information you will gain with the list profiling. This will allow you to create more detailed offers to the correct people with a well designed and focused direct mail piece. Remember that your list is the first big opportunity in direct mail. A bad list will yield a bad result, no matter how great your design and offer are. A great list has the potential to yield a great result when combined with good design and a good offer. We can help you enhance your list today! Contact us today. We are glad to help!