What you need to know about email design

Let’s face it: The email practice that works for the business across the hall from you may not work for you. There’s no one-size-fits-all writing style or image selection that guarantees an out-of-this-world open or click-through rate.

What there are, though, are certain practices that can help you build a more robust, more responsive email program as a whole. For starters, there’s the subject line: Too many words, too few words, or a message that misses its mark are all guarantees for readers to dump your email in the trash.

Want more tips to improve your email design practices? Check out this graphic for ideas.