The Loupe

Tag: variable data printing

Variable Data Printing

How To Get The Most Out Of Variable Data Printing

Direct Mail Insights Marketing

Variable data can help you increase direct mail response. Have you considered using VDP? A direct mail piece is an effective way to engage customers and prospects with content that speaks directly to them. Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base.

Powerful Variable Data

Powerful Variable Data Direct Mail

For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.

How To Plan A Variable Data Direct Mail Campaign

Many times a customer comes to us and wants to do direct mail, but feels that variable data is just too complicated or has too big of a potential for error. VDP can make your direct mail better.

Intriguing Direct Mail

Increase Direct Mail Response With Variable Data

Direct mail is an effective way to reach your customers and prospects. A mailer with your engaging content, physically in the hand speaks loudly to them.

Why Use Print In Marketing?

When you combine digital and print in marketing you are able to make a greater impact. Print drives online engagement. Check out these tips.

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.