The Loupe

Tag: Print Design

Print Tips

Hot Print Tips for Summer

Insights Marketing

Summer is all about planning adventures, packing the right gear, and making the most of every opportunity. As it turns out, many of the same principles that help create a great summer vacation can also help create better print projects. Whether you're producing brochures, sales materials, event graphics, packaging, or direct mail, a few smart decisions can make the difference between smooth sailing and unexpected surprises. Here are seven summer-inspired print tips to help keep your next project on track.

Print Shine

Not All Print Shine Is Created Equal: Foil vs. Metallic Ink Explained

Insights Marketing

When brands want to make print feel special, one of the first things they ask for is shine. But not all print shine is created equal. Two of the most popular ways to create metallic effects in print are foil and metallic ink. While they may seem similar at first glance, they produce very different visual and tactile experiences. Choosing the right one can dramatically impact how your printed piece looks, feels, and performs. Whether you’re creating luxury packaging, invitations, direct mail, business cards, or high end marketing materials, understanding the difference between foil and metallic ink can help you make smarter design and production decisions.

Print Design

What Designers Get Wrong About Print

Insights Marketing

Some of the most beautiful work we see comes from incredibly talented designers. But print design is a different discipline than digital. Even great design can fall apart in print. Not because the idea isn’t strong. Not because the layout doesn’t work.

Great Print

Why Great Print Starts Before Design

Insights Marketing

Most people think print starts when the design file is finished. That’s the problem. By the time a project hits “ready for print,” many of the decisions that actually determine how it will look, feel, and perform have already been locked in. And not always in the right way. Because great print doesn’t start in design. It starts long before that.

Color

Color That Converts: Using Print to Guide the Eye and Drive Action

Insights Marketing

Color does more than make a piece look good. In print, it plays a very real role in how people read, what they notice first, and whether they take the next step. I’ve seen beautiful designs fall flat because the color choices didn’t support the goal. I’ve also seen fairly simple pieces perform incredibly well because the color did the heavy lifting, guiding the reader exactly where they needed to go. When used strategically, color becomes one of the most powerful sales tools in print.

Paper Matters

Paper Matters: How to Choose Between Coated and Uncoated Stock

Insights Marketing

Choosing the right paper for your print project is more than a technical decision—it’s a chance to enhance your message and make a lasting impression. One of the first choices you’ll face is between coated and uncoated paper. Each type offers unique benefits and is suited for specific applications. Here’s how to decide which is right for your project.

Soft Touch Coating

How Soft Touch Coating Can Elevate Your Sales

Insights Marketing

In a competitive market, the design and tactile quality of printed materials are essential for capturing attention and driving engagement. Soft touch coating enhances both visual appeal and customer experience, making it a smart strategy to increase sales.

Packaging that wows

Create Packaging That Wows

Fulfillment Insights

In today's competitive market, packaging does more than just protect a product—it serves as a powerful marketing tool. Effective packaging captures attention, conveys a brand's identity, and enhances the overall consumer experience. Create packaging that wows! Let’s explore how you can design packaging that not only meets functional needs but also truly captivates your customers

Learn More

We invite you to call or email to learn more about how our expertise can benefit your company.