The Loupe

Tag: Paper Matters

When Print Feels as Good as It Looks

InsightsMarketing
When you hand someone a business card or send a printed piece in the mail, what do they do first? They feel it. The texture of paper isn’t just background, it’s part of the message. In fact, studies show that touch creates stronger emotional connections, reinforces perceptions of quality, and makes marketing materials more memorable. Textured and tactile papers give you a way to stand out by engaging two senses at once: sight and touch. A design that looks great is powerful; a design that feels great is unforgettable.
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sustainable alternative

A Sustainable Alternative to Plastic Gift Cards

Industry NewsInsights
At Neyenesch Printers, we’re always looking for ways to help our clients create beautiful printed materials while making smart, sustainable choices. If you’re producing gift cards and want to move away from plastic, we have the perfect solution: JAZZ Satin Coated Gift Card Stock. This is a perfect sustainable alternative to plastic gift cards!
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Paper Matters

Paper Matters: How to Choose Between Coated and Uncoated Stock

InsightsMarketing
Choosing the right paper for your print project is more than a technical decision—it’s a chance to enhance your message and make a lasting impression. One of the first choices you’ll face is between coated and uncoated paper. Each type offers unique benefits and is suited for specific applications. Here’s how to decide which is right for your project.
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