Tag: Increase Direct Mail Response
How to Use Scarcity and Reciprocity to Increase Sales
Now we will discuss how to use scarcity and reciprocity to increase your direct mail sales. As well as exclusivity. By using these human behaviors, you can gain a competitive advantage and increase sales. Behavioral scientists have discovered that scarcity increases desirability. That is why you see so many direct mail pieces with an offer that expires quickly or there are only a limited number left for purchase. Many marketers are currently using this to drive response.Read More
Increase Direct Mail Sales With Loss Aversion
The human drive to avoid the pain of loss is extremely motivating. So, we will look at how to use this to increase direct mail sales. Direct mail is a great way to motivate people to buy. We all know that benefits sell, but are you really using benefits that are genuinely customer benefits? Make sure that you use real customer benefits not fun features of your product or service.Read More
We invite you to call or email to learn more about how our expertise can benefit your company.