The Loupe

Tag: email design

Video In Email Marketing

How To Use Video In Email Marketing Effectively?

Email Marketing

Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?

Email Marketing

How To Improve Your Email Marketing

Email Marketing

Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.

Email Marketing

What’s The Best Form of Marketing Campaign?

Email Marketing

Did you know that 77% of consumers prefer to get their marketing messages through email? Check out these email marketing tips.

Email Marketing: How To Choose Email Send Times?

Email Marketing

The most common question we get about email marketing is “When should we send our email?”. So check out these tips to find the best time for you.

Design Engaging Emails with the Really Good Email Marketing Checklist

Email Marketing

Creating an amazing looking email campaign that also converts can be a challenge for even the most talented marketer. Check out these tips.

Improve Your Email Marketing with Segmentation

Email Marketing

The methods you are using to segment your email marketing data could be limiting your responses. Check out these email marketing segmentation tips.

The Email Design Best Practices You Need to Know

Email Marketing

The email marketing practices that work for the business across the hall from you may not work for you. Check out these email marketring tips.

Top 3 Email Marketing Don’ts

Email Marketing

It is surprising that there are still so many bad emails being sent out. I seem to get some every day. No, I am not talking about the spam medical ones coming from overseas, but the real marketing messages that companies in the US are sending out. So let’s take a fresh look at the top 3 problems we see with email marketing in hopes that you can stay away from them.

Grab Attention With Your Email Marketing

Email Marketing

You need to be more creative with your email marketing. Send the unexpected, grab attention and get results. Check out these tips.

Email Marketing How To Avoid Being Spam

Email Marketing

Messaging within the email can count against us for spam scoring as well. In order to best avoid the spam filters avoid using the correct words.

Email Marketing Send Times

What Do Low Email Open Rates Really Mean?

Email Marketing

Many email marketers are faced with falling email open rates. There can be many factors involved, but the first thing that must be done is to see if you have a problem. Overtime a slow decline in open rates is expected, however if you have had a drastic drop you need to determine why. These are some common problems that face email marketing today, but there are things you can do to combat them.

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