The Loupe

Tag: direct mail strategy

Create Direct Mail

Create Direct Mail That Triggers A Purchase

Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.

direct mail choices

Direct Mail Choices Increase ROI

Did you know that you can increase your ROI by giving your prospects and customers direct mail choices? You just need to know the best way to present the choices so that they pick the one you want them to. Let’s talk about how autonomy bias and the consistency principle can be used in direct mail to increase your results. By using these human behaviors, you can gain a competitive advantage and increase sales.

Combine Direct Mail With Digital Marketing for 2022

Why combine your direct mail with digital marketing? So you can increase your response rate between 23 to 46%! Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2022 is so much more targeted and personalized which makes it more effective.

Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?

direct mail message

How To Create A Great Direct Mail Message?

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; your direct mail messaging strategy could be the problem. So, how can you improve your direct mail message to increase your results?

Improve Your Direct Mail

7 Elements Improve Your Direct Mail

We are in challenging marketing times, every dollar spent matters and in direct mail there are a lot of dollars spent. They are worth it when you are getting good results, but many times that is not the case. The problem is not with the direct mail channel but rather with your mail campaign. There are many factors to help improve your direct mail. So, what really matters in 2021 to make your direct mail campaigns a success? Let’s take a look.

Direct Mail Results

Increase Direct Mail Results With Coordination

In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.

Powerful Variable Data

Powerful Variable Data Direct Mail

For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.

Direct Mail

Why More Equals Less With Direct Mail

Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?

savvy direct mail

Savvy Direct Mail For 2021

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing for a long time, you will see a drop in your response rates. You must create new, fresh and engaging savvy direct mail pieces to get the results you need. Why should you continue to mail with all the other channel options? Here are two stats from the DMA Fact Book: Direct mail customer response rates increased year-over-year by 43% and prospect response rates increased year-over-year by 190%.

Beat Competitors With Great Direct Mail

In 2021 great direct mail can help you beat your competition! Direct mail has consistently performed well for many years. However, not all direct mail is the same. You want to create great direct mail to drive increased response. There are things you need to do to gain an advantage over your competitors. Let’s check out the segments you can focus on to use great direct mail to its full advantage.

New Direct Mail Ideas

How to Create New Direct Mail Ideas

If you are like many marketers, direct mail has been a part of your marketing strategy for a long time. This can lead to boring mail pieces with a declining response rate. So, how can you find new direct mail ideas to get your response rates back on track?

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