The Loupe

Tag: direct mail planning

Direct Mail Strategy Questions

2022 Direct Mail Strategy Questions For Better Results

Direct Mail
It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses.  Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.
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Direct Mail Fits

How Direct Mail Fits In A Multi Channel Strategy

Direct Mail
Many times marketers look at direct mail as an old school choice that does not fit well in an multi channel world. This is just not true, direct mail fits. Direct mail helps you integrate online marketing with the physical offline world. People like and trust direct mail across all generations. Direct mail is the tangible component of your multi channel strategy. It is a physical piece that draws attention and then is remembered better than digital channels.
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direct mail message

How To Create A Great Direct Mail Message?

Direct Mail
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; your direct mail messaging strategy could be the problem. So, how can you improve your direct mail message to increase your results?
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Direct Mail Results

Increase Direct Mail Results With Coordination

Direct Mail
In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.
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Direct Mail

Why More Equals Less With Direct Mail

Direct Mail
Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?
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Direct Mail

5 Important Direct Mail Lean Principles

Direct Mail
First of all, what is Lean? It is a systematic way to reduce waste without sacrificing return on your investment. So how can we apply the lean concept to direct mail campaigns? First you will want to look at both customers and employees. Lean is a great fit, because you can save money with a lean direct mail approach. Reduce internal costs and increase customer response. The more you save, the more you make. Are you ready to apply the five lean principles to your next direct mail campaign?
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Direct Mail Strategy

The 7 Whys of Direct Mail Strategy

Direct Mail
Building a successful direct mail strategy is key. Why, is the best question for so many reasons in marketing. Why gets right down to the main point. If you have children, at some point you have been confronted with the inevitable why questions children have such as, why is the sky blue? That curiosity is natural for all of us, but many times when we are busy we do not take the time to ask many of the why’s we should be asking. Are you asking enough why questions about your direct mail program? Why, you ask? Well without a clearly defined why there are many things that can go wrong with your mail piece. Let’s look at how why can help you create a great mail piece with fabulous results.
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Direct Mail Data

Good Direct Mail Data is Essential

Direct Mail
Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.
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Great direct mail

Great Direct Mail Marketing Execution

Direct Mail
Great direct mail marketing execution leads to better response rates. Many marketers are great at generating direct mail ideas, building creative and strategy, but when it comes to execution, they fail. Let’s face it, failure is not an option, so build a great execution plan as you build your creative. We have put together some tips for you.
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Direct Mail Data

Is Your Direct Mail Data Bad?

Direct Mail
Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!
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Direct Mail Blunders

5 Direct Mail Blunders To Avoid

Direct Mail
5 Direct Mail Blunders To Avoid For the last 29 years we have worked with customers to send really good direct mail. Of course, during...
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Direct Mail Letters

How to Make Your Direct Mail Letters Great

Direct Mail
Don’t make the same mistake as other marketers, direct mail letters can be great! Recently direct mail letters have a bad reputation, but a good letter can really generate fabulous sales. So how do you know if you have a good letter or not? We will break it down for you here.
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