Tag: direct mail mistakes
5 Common Direct Mail Mistakes
For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.Read More
5 Direct Mail Blunders To Avoid
5 Direct Mail Blunders To Avoid For the last 29 years we have worked with customers to send really good direct mail. Of course, during...Read More
Are you Making These Direct Mail Mistakes?
Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.Read More
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