The Loupe

Tag: direct mail mistakes

direct mail mistakes

5 Common Direct Mail Mistakes

For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.

Direct Mail Blunders

5 Direct Mail Blunders To Avoid

5 Direct Mail Blunders To Avoid For the last 29 years we have worked with customers to send really good direct mail. Of course, during...

Direct Mail Mistakes

Are you Making These Direct Mail Mistakes?

Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.

Direct Mail Mistakes

Top 10 Direct Mail Marketing Mistakes

Its very easy to make direct mail mistakes. We have a list of the top 10 mistakes so that you can avoid them and create fabulous direct mail marketing.

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