The Loupe

Tag: direct mail list

Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.

direct mail data formatting

Direct Mail Data Formatting For 2021

So many times, direct mail data formatting is overlooked. The type of information you put in each field can really make a difference when you process data through CASS, DPV and NCOA. The postal service has a set of expected fields for each type of processing and when your data does not match that structure you will have issues with incorrect address or move information.

Direct Mail Data

Good Direct Mail Data is Essential

Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.

Direct Mail Data

Is Your Direct Mail Data Bad?

Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!

Direct Mail Marketing

The Key To Direct Mail Marketing Is The List

Learn how to harness the power of your direct mail marketing lists and how to find more information in order to target you messaging better.

How To Create The Best Direct Mail List

Your mail list is one of the 3 pillars in direct mail. If you have a bad list you are wasting your money on direct mail. Check out these tips.

Direct Mail Prospect List Ideas

One key factor in the success of your direct mail campaign is who you are sending to. Your mail list needs to be targeted to the right people for your offer.

How To Purchase A Targeted Mail List

Purchasing a direct mail list can be a real challenge. Check out these tips for the best ways to purchase a targeted mailing list.

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