The Loupe

Tag: direct mail ideas

Direct Mail ROI

Increase Direct Mail ROI And Save On Postage

In 2023 the best way to increase your direct mail ROI is to increase engagement. There are several ways you can do this. The post office is also offering postage discounts to use special engagements. As your partner, Neyenesch can help you find the right fit for your direct mail. Let’s look over some engagement options and postal promotions to save you money.

Save 5% On Postage

How To Save 5% On Postage in 2023

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can and reduce your postage cost! The US Postal Service’s The Tactile, Sensory & Interactive (TSI) Promotion offers marketers an opportunity to get creative and save 5% on postage. This USPS promotion runs from Feb 1, 2023, through July 31, 2023. All eligible pieces qualify for the 5% discount. There are specific requirements to qualify so you need to make sure you meet them. Neyenesch Printers can help.

direct mail data

How Good Direct Mail Data Increases Response

In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?

Holiday Direct Mail

Holiday Direct Mail Ideas For 2022

Somehow the holidays are almost here, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to be different this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started creating great holiday direct mail?

direct mail strategies

Direct Mail Strategies That Make An Impression

In 2022, the best part about direct mail is that it can be engaging and interactive. There is no other marketing channel that can provide a tactile experience. So, you want to make the most of that and create direct mail strategies that are fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

USPS Informed Delivery Direct Mail Increases Response

Direct mail is a very powerful marketing channel that can be enhanced by adding informed delivery. What is informed delivery? Basically, you provide to your customers and prospects more touch points, more impressions and therefore create more impact. The USPS offers a free service to subscribers which sends an email to them with an image of that day’s mail. The default images are not in color since they are scanned on postal equipment. When you participate in an informed delivery campaign, you can replace that image with a color image and even add a web link for quick purchasing or information about your product or service.

Combine Direct Mail With Digital Marketing for 2022

Why combine your direct mail with digital marketing? So you can increase your response rate between 23 to 46%! Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2022 is so much more targeted and personalized which makes it more effective.

Direct Mail For Women

2022 Direct Mail For Women

Direct mail for women should be very targeted. In 2022 it is time to recognize that women respond differently to direct mail than men do. Does your direct mail connect with women? When you are able to connect with them you will see it in your response rates. Women are powerful in the marketplace and need to receive offers and messaging that is different from men. Women control more than 80% of all the discretionary income in the US. Are you successfully reaching them?

Direct Mail Fits

How Direct Mail Fits In A Multi Channel Strategy

Many times marketers look at direct mail as an old school choice that does not fit well in an multi channel world. This is just not true, direct mail fits. Direct mail helps you integrate online marketing with the physical offline world. People like and trust direct mail across all generations. Direct mail is the tangible component of your multi channel strategy. It is a physical piece that draws attention and then is remembered better than digital channels.

Direct Mail Marketing Strategy

Direct Mail Marketing Strategy To Finish 2021

End your 2021 year off right with a better direct mail marketing strategy. The DMA has reported that customer response rates increased year-over-year by an impressive 43% and prospect response rates more than doubled – reporting an astounding 190% increase. The USPS Household Diary Study found that people read postcards in greater numbers with a 3.9% year-over-year increase. With these results in mind, is your current direct mail strategy working as well as it can?

Inspiring Direct Mail

Create Inspiring Direct Mail

Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!

Direct Mail

Why More Equals Less With Direct Mail

Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?

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