The Loupe

Tag: direct mail data

direct mail data

How Good Direct Mail Data Increases Response

In 2022, your data is the most important marketing tool you have. Direct mail data is a powerful driver of response. You can exponentially improve your response rate by harnessing your data fully! Of course, this does require you to have accurate and clean data. Assuming you do, you are ready to use it to make the most of your next direct mail campaign. So how can you harness your data?

direct mail data formatting

Direct Mail Data Formatting For 2021

So many times, direct mail data formatting is overlooked. The type of information you put in each field can really make a difference when you process data through CASS, DPV and NCOA. The postal service has a set of expected fields for each type of processing and when your data does not match that structure you will have issues with incorrect address or move information.

Direct Mail Data

Good Direct Mail Data is Essential

Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.

Direct Mail Data

Is Your Direct Mail Data Bad?

Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!

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