The Loupe

Tag: direct mail best practices

Send Direct Mail

When To Send Direct Mail

Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.

Powerful Variable Data

Does Your Direct Mail Stand Out?

Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.

desirable direct mail

How To Create Desirable Direct Mail

In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.

direct mail mistakes

5 Common Direct Mail Mistakes

For years we have worked with customers to send really good direct mail. Of course, during that time there have been some flops for many different reasons. We have learned much more from the direct mail mistakes than the great ones. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.

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We invite you to call or email to learn more about how our expertise can benefit your company.