The Loupe

Tag: direct mail agency

USPS Postage Rate Increase for 2022

Direct Mail
Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!
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Can QR Codes Help Your Direct Mail in 2022?

Direct Mail
QR codes, or quick response codes were created by the Japanese in 1994 for quality control in manufacturing. In 2022, marketers are using QR codes in innovative ways to provide customers with product information, videos, to drive sales and more. They don’t have to be boring black dots either, you can embed an image as well as use colors. You can create direct mail in 2022 that is creative, fun, interactive and has a great response rate!
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Inspiring Direct Mail

Create Inspiring Direct Mail

Direct Mail
Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!
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Powerful Variable Data Direct Mail

Direct Mail
For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.
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Inspiring Direct Mail

Create More Sales With Direct Mail

Direct Mail
Direct mail is a powerful driver of sales. Did you know that you can actually increase its reach through your customers to gain even more customers? Is, it really possible to create direct mail pieces that get your customers to sell for you? Yes it is. This is not easy and must have careful planning but, you can drive customers to sell for you through your direct mail program. It may sound too good to be true, but it’s not. So how can you get started?
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Direct Mail Marketing

Do Direct Mail Marketing Letters Work?

Direct Mail
There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.
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Direct Mail Marketing

Direct Mail Money Saving Ideas

Direct Mail
Direct Mail Marketing is not as expensive as some marketers think. Most marketers think of direct mail as expensive, so they can’t afford it. Email and digital marketing are cheap, easy and provides instant results.
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Direct Mail Marketing

Plan The Best Direct Mail Marketing

Direct Mail
Direct mail marketing is a big investment. Planning before direct mail marketing execution is a must. Many customers are not sure where to start with the plan. So we have come up with some helpful tips to get you started on creating great direct mail marketing.
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How To Master Direct Mail Campaign Workflow

Direct Mail
Direct mail is a great marketing channel to drive response; however many times marketers find direct mail campaigns to be complex and a big pain. It does not have to be that way!
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5 Reasons Why Direct Mail Marketing Continues to Lead in a Digital World

Direct Mail
Did you know that direct mail is visually processed more quickly than digital media? When considered in concert with its higher motivation and lower cognitive load, this suggests it gets the message across faster. Are you using direct mail effectively?
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How to Create a Successful Direct Mail List

Direct Mail
The first key to successful direct mail is your list. You need to send to the right people in order to get them to respond.
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Direct Mail

15 Ways To Use Direct Mail Successfully

Direct Mail
Direct mail success is achievable. In 2018 direct mail is still a very powerful marketing channel. It is both easier to understand and more memorable!
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