Tag: creative direct mail
How To Create USPS Informed Delivery® Ads
What is USPS Informed Delivery®? It allows customers who sign up to receive emails with greyscale images of the address side of letter-sized mail pieces that have processed through automated equipment. Why is this helpful for companies that send direct mail? You are now able to send the post office your artwork along with your mail.dat file to be included in the email that is sent to customers with a link to a web page of your choice for the campaign. Basically customers get a digital preview of their mailbox. This means that prior to getting your mail piece people can click on your link and start buying.Read More
Creative Direct Mail To Drive Response
Direct mail has been around for a very long time. Therefore, we often see mail pieces that are boring or left unchanged for years. If you continue to send the same old pieces you have been mailing over and over you will see a drop in your response rates. You must create new, fresh, engaging and creative direct mail pieces to get the results you need. Many times, we get the following question: “Why should I continue to mail with all the other channel options?” The simple answer is because it works!Read More
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