The Loupe

Tag: creative direct mail

Powerful Variable Data

Does Your Direct Mail Stand Out?

Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.

USPS Postage Rate Increase for 2022

Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!

Color Strategy For Direct Mail

In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?

direct mail fun with folds

Direct Mail Fun With Folds

Creating direct mail fun with folds is a great way to grab attention and engage your customers and prospects. Over time your mail pieces can become boring and less effective because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different things you can do some are more expensive than others. One way to change up your mailer without a ton of additional cost it to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.

Direct Mail Interactive

Is Your 2022 Direct Mail Interactive?

Is Your 2022 Direct Mail Interactive? Direct mail marketing can be fun! is your direct mail interactive? The more interactive it is, the better your...

direct mail strategies

Direct Mail Strategies That Make An Impression

In 2022, the best part about direct mail is that it can be engaging and interactive. There is no other marketing channel that can provide a tactile experience. So, you want to make the most of that and create direct mail strategies that are fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

USPS Informed Delivery Direct Mail Increases Response

Direct mail is a very powerful marketing channel that can be enhanced by adding informed delivery. What is informed delivery? Basically, you provide to your customers and prospects more touch points, more impressions and therefore create more impact. The USPS offers a free service to subscribers which sends an email to them with an image of that day’s mail. The default images are not in color since they are scanned on postal equipment. When you participate in an informed delivery campaign, you can replace that image with a color image and even add a web link for quick purchasing or information about your product or service.

Can QR Codes Help Your Direct Mail in 2022?

QR codes, or quick response codes were created by the Japanese in 1994 for quality control in manufacturing. In 2022, marketers are using QR codes in innovative ways to provide customers with product information, videos, to drive sales and more. They don’t have to be boring black dots either, you can embed an image as well as use colors. You can create direct mail in 2022 that is creative, fun, interactive and has a great response rate!

Powerful Variable Data

Powerful Variable Data Direct Mail

For 30 years we have been helping customers create and send great direct mail. There have been many changes over the years, but one of the best ones is the ability to create personalized mail pieces with variable data direct mail. Variable data allows you to send the right offer to the right person. In order to do this effectively you need to be using variable data for offers and images, not just names. Dear Summer, does not grab me, what draws me in are offers that I want.

savvy direct mail

Savvy Direct Mail For 2021

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing for a long time, you will see a drop in your response rates. You must create new, fresh and engaging savvy direct mail pieces to get the results you need. Why should you continue to mail with all the other channel options? Here are two stats from the DMA Fact Book: Direct mail customer response rates increased year-over-year by 43% and prospect response rates increased year-over-year by 190%.

Beat Competitors With Great Direct Mail

In 2021 great direct mail can help you beat your competition! Direct mail has consistently performed well for many years. However, not all direct mail is the same. You want to create great direct mail to drive increased response. There are things you need to do to gain an advantage over your competitors. Let’s check out the segments you can focus on to use great direct mail to its full advantage.

New Direct Mail Ideas

How to Create New Direct Mail Ideas

If you are like many marketers, direct mail has been a part of your marketing strategy for a long time. This can lead to boring mail pieces with a declining response rate. So, how can you find new direct mail ideas to get your response rates back on track?

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