The Loupe

Tag: Compelling Direct Mail

direct mail fun with folds

Direct Mail Fun With Folds

Direct Mail
Creating direct mail fun with folds is a great way to grab attention and engage your customers and prospects. Over time your mail pieces can become boring and less effective because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different things you can do some are more expensive than others. One way to change up your mailer without a ton of additional cost it to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.
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direct mail strategies

Direct Mail Strategies That Make An Impression

Direct Mail
In 2022, the best part about direct mail is that it can be engaging and interactive. There is no other marketing channel that can provide a tactile experience. So, you want to make the most of that and create direct mail strategies that are fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
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Can QR Codes Help Your Direct Mail in 2022?

Direct Mail
QR codes, or quick response codes were created by the Japanese in 1994 for quality control in manufacturing. In 2022, marketers are using QR codes in innovative ways to provide customers with product information, videos, to drive sales and more. They don’t have to be boring black dots either, you can embed an image as well as use colors. You can create direct mail in 2022 that is creative, fun, interactive and has a great response rate!
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Direct Mail For Women

2022 Direct Mail For Women

Direct Mail
Direct mail for women should be very targeted. In 2022 it is time to recognize that women respond differently to direct mail than men do. Does your direct mail connect with women? When you are able to connect with them you will see it in your response rates. Women are powerful in the marketplace and need to receive offers and messaging that is different from men. Women control more than 80% of all the discretionary income in the US. Are you successfully reaching them?
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Inspiring Direct Mail

Create Inspiring Direct Mail

Direct Mail
Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!
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Direct Mail

Why More Equals Less With Direct Mail

Direct Mail
Yes, we are saying that more actually gets you less as far as results with direct mail. Don’t be fooled by the notion that more choices, more text, or more offers is better. That does not hold up to reality. It is harder for your prospects and customers to make a choice, understand more text and pick from multiple offers than if you stick with one or two. With two they can make a comparison, once you move past two, you get confusion. Confused people do not buy. Your ROI will reflect your too many choices with poor results. Not sure if I am right?
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Inspiring Direct Mail

Create More Sales With Direct Mail

Direct Mail
Direct mail is a powerful driver of sales. Did you know that you can actually increase its reach through your customers to gain even more customers? Is, it really possible to create direct mail pieces that get your customers to sell for you? Yes it is. This is not easy and must have careful planning but, you can drive customers to sell for you through your direct mail program. It may sound too good to be true, but it’s not. So how can you get started?
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Direct Mail Strategy

The 7 Whys of Direct Mail Strategy

Direct Mail
Building a successful direct mail strategy is key. Why, is the best question for so many reasons in marketing. Why gets right down to the main point. If you have children, at some point you have been confronted with the inevitable why questions children have such as, why is the sky blue? That curiosity is natural for all of us, but many times when we are busy we do not take the time to ask many of the why’s we should be asking. Are you asking enough why questions about your direct mail program? Why, you ask? Well without a clearly defined why there are many things that can go wrong with your mail piece. Let’s look at how why can help you create a great mail piece with fabulous results.
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Holiday Direct Mail

Spice Up Your Holiday Direct Mail

Direct Mail
What a crazy year we are having! Somehow the holidays are approaching already, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to spice them up for this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started?
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Compelling Direct Mail

Compelling Direct Mail

Direct Mail
In order to be as effective as possible your direct mail needs to be compelling. There are several factors involved with this. You need to send to a list of people who will be interested in your product or service, targeting to well qualified people will make your offer more compelling to them. You need a good relevant offer and finally you need a good attention getting design. For now let’s assume you have a good list so that we can focus on your design and your messaging.
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