The Loupe

Tag: 2022 Direct Mail

USPS Postage Rate Increase for 2022

Direct Mail
Are you ready for the 2022 postage rate increase? USPS postage rates are increasing on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? Get your rate chart now!
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Color Strategy For Direct Mail

Direct Mail
In 2022, the use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important? It is a powerful communication tool since color evokes feeling within us and ignites emotion. In direct mail we want to use the right set of colors to drive response. It does not matter if you are sending a letter in an envelope, a postcard or a self-mailer, all direct mail pieces are affected by color choices. Color is what people notice first without even realizing it. So how can you use colors to increase your direct mail response rates?
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Prospecting Direct Mail

2022 Prospecting Direct Mail List Possibilities

Direct Mail
In 2022, Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many options it can feel overwhelming. Prospecting direct mail data is marketing data that has been collected and compiled for the purpose of new customer acquisition. This data is compiled from a variety of public record sources including deed recordings, surveys, telephone directories, self-reported and more. Let’s look at the various list options.
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Boost Results of Your Direct Mail Campaigns

Direct Mail
Make 2022 the year your direct mail results skyrocket! The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Boost Your Direct Mail Campaigns Results Now! There are ways to make an even greater impact with your campaigns by cross pollinating between channels.  Many marketers find this to be cumbersome and expensive, but what if there is a better way?
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Direct Mail Strategy Questions

2022 Direct Mail Strategy Questions For Better Results

Direct Mail
It’s time to plan you 2022 direct mail campaigns, to do that you need great direct mail strategy questions. They will help you to create direct mail campaigns that increase responses.  Your ROI is dependent on the choices you make in your direct mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.
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