The Loupe

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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

SDX Brand Diego 2016

Industry News
It's nice to be appreciated! Thank you SDX for honoring Neyenesch Printers as the SDX Brand Diego 2016 Industry Affiliate of the Year. San Diego...
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Holiday Survival Guide

Insights
 
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Neyenesch Announces Merger with SOS Printing

Industry News
San Diego, CA: Long time San Diego company Neyenesch Printers is proud to announce its merger with SOS Printing. The merger is completed and operations...
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Surprising Facts About Print

Insights
Paper is a resource that most people use on a daily basis in some way, shape or form. We believe that paper has a profound...
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Direct Mail Marketing is one of the Most Effective Ways to Reach an Audience

Insights
Contrary to some beliefs, direct marketing is an alive and thriving way to communicate with consumers. In fact, 73% of consumers prefer mail for receiving...
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Quality. Defined.

Insights
The Quality Management System at Neyenesch has been audited and certified to the ISO 9001 standard for 14 years. It’s a distinction we’re quite proud...
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The more things change…

Insights
Having a background in both printing and mailing, it seems obvious that if a piece is printing digitally and mailing, that Variable Data Printing is...
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A 21st Century Approach to Marketing with Print

Insights
You can’t deny the fact consumers’ behaviors have changed. We’re in the Internet age, and marketers’ strategies need to reflect today’s environment. But don’t be fooled into thinking direct mail is going extinct like some rare bird. In fact, the Direct...
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Accurate Color Proofs Led to Special Effects Publication Using Neyenesch

Insights
For a visual effects magazine to be called “required reading” by George Lucas, you know it must be beautifully produced. That’s exactly the case with Cinefex,...
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A Huge Cost-Savings Opportunity

Insights
Did that headline get your attention? If you’re like most people, and you’re looking to save a few pennies wherever you can, it probably did the trick. No matter what business you’re in, everyone is looking for ways to save...
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This little bottle

Insights
The folks next door are expanding their parking garage. They’ve done extensive digging to put in a couple of parking levels below street level and...
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9 Reasons to Print

Insights
1. Impact – In the mail or in person, a printed piece is noticed more than any kind of electronic communication. People see it, read it, hold it, and remember it. 2. Personalization – Print has the power to customize...
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