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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Direct Mail Move Update

What Is Direct Mail Move Update?

Direct Mail
Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be done. It does reduce return mail and undeliverable mail to help mail flow more smoothly and get your pieces delivered correctly as well as on time. There are 3 USPS approved move update methods: NCOALink, Address Change Service and Ancillary Service Endorsements, let’s look at each one.
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Send Direct Mail

When To Send Direct Mail

Direct Mail
Do you know when to send direct mail for the best results? Behavioral scientists have found that people are more open to trying new things at certain times. As marketers, we can use this information to help time our direct mail campaigns. There can be a lot of things to consider when talking about timing, but for now we are going to focus on two areas of timing that can help you drive direct mail sales.
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texture paper

Which Texture Paper Is Right For You?

Marketing
Since print marketing is a tactile medium, the texture paper you select matters. There are many different options these days. You can select the best option for you based on the message you want to convey and your branding.
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Key to Fulfillment

What 5 Features Are Key to Fulfillment?

Fulfillment
Ongoing fulfillment can be a challenge. There are 5 key features that are key to fulfillment and can make or break your fulfillment program. We can help you with printing, packaging, kitting and shipping of all your literature and products.
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Powerful Variable Data

Does Your Direct Mail Stand Out?

Direct Mail
Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.
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desirable direct mail

How To Create Desirable Direct Mail

Direct Mail
In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.
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Print Marketing Enhancements

Print Marketing Enhancements

Marketing
Print marketing is about engagement. You want to pull people into your marketing by creating interest. You will also find that when you create print marketing that people really enjoy, they share with others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.
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direct mail copy

Direct Mail Copy That Works

Direct Mail
Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.
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Fulfillment Holiday packaging Ideas

Fun Fulfillment Holiday Packaging Ideas

Fulfillment
Are you ready to impress your customers this holiday season? Set up your fulfillment packaging and make it fun! Fun holiday packaging can make your brand stand out from the competition and inspire your customers to shop at your company again and again. Oh and get them to share it with friends and family to spread your marketing even farther.
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Create Direct Mail

Create Direct Mail That Triggers A Purchase

Direct Mail
Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.
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Images for social media

How to Pick Images For Social Media Marketing

Social Media Marketing
Images are extremely important in social media marketing. Did you know that images have 2.3 times more engagement on Facebook than text posts? Learning how to pick the right images for social media can be tough. We have put together some tips for you to select better images. This will help you increase your response rate.
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Direct Mail Motivates

How Direct Mail Motivates Purchasing

Direct Mail
Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.
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