Mobile marketing is one of the most powerful ways to reach your prospects and customers, but when you are not using it correctly you can easily turn people off. There are so many options to choose from you need to make sure you are using the ones that are the best fit for your customers and your organization. Here are a few options that you may not have considered yet, but could be a good fit.
2020 Mobile Marketing Options:
- AR or VR – Augmented reality (AR) and Virtual Reality (VR) are very powerful, but many companies are not using them. AR is projecting virtual elements onto real-world scenarios like Snapchat filters, IKEA and Pokemon Go. VR is an immersive simulation of a virtual environment and requires users to wear a headset. Bring your marketing to life with these options.
- Geofencing – This is marking a specific geographic area and making a virtual fence around it. When anyone with your mobile app is within this geographic range, a push notification will be sent to them. This can be special coupons, offers and more.
- Voice Search – Did you know that 50% of all searches in 2020 are expected to be by voice? Are you prepared for this? You need to optimize for voice search in your apps and in your website SEO.
Mobile marketing has limitless potential, well probably limited by your budget, but you get the idea. It should evolve and adapt with the changing times. If you want your company to remain competitive you must have a mobile-first approach to your entire marketing strategy. If you have not already done this you will need to for 2020.
What are you currently doing with mobile? You should be using a multi-channel campaign approach that includes non-mobile and mobile for the best results. Consider some of the following: mobile apps, social networks, chat platforms, mobile display advertising, email, direct mail and more all working together to drive your results higher. Remember that your prospects and customers now live a multi-channel lifestyle; your marketing has to match that. Are you ready to get started?
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