A Blend of Craft, Clarity, and Color
Kirk and Sweeney, a premium Dominican rum from 3 Badge Beverage Corp., turned to Neyenesch Printers to produce a set of vibrant hang tags designed to both elevate the brand and educate consumers. Rum often carries complexity when it comes to aging; solera systems, barrel blending, and varying year statements can be difficult for U.S. customers to understand. These hang tags bring unprecedented transparency, helping tell the story of a dynamic aging process that blends barrels of varying ages for a consistent, exceptional flavor profile.
To visually guide consumers, each expression features a bold color and refined finishes:
- Reserva – Red
- Gran Reserva – Green
- Gran Reserva Superior – Blue
The gold foil-stamped age statements highlight the craft and care that go into each blend, instantly drawing the eye and underscoring the premium nature of the product.
Collaboration & Craft
In the words of August Sebastiani, President of 3 Badge Beverage Corp.:
“Neyenesch is great to work with. Very timely press checks both in terms of scheduling and the on-site process, make them very easy to work with. We also appreciate shared values from one privately held family company to another.”
This shared commitment to quality and craft allowed the hang tags to be produced with precision and polish, resulting in a final product that balances boldness, transparency, and elegance.
Connect with Kirk and Sweeney
Learn more about the story behind these rums at www.kirkandsweeneyrum.com.
Follow along on social: @kirkandsweeney (FB / IG / X).
Neyenesch can help you design, create and distribute beautiful print pieces. Reach out to us for your next project at (619) 297-2281 or email contact@neyenesch.com. Looking for other ideas? Check out our Featured Projects.
