Direct mail is an excellent way to reach targeted prospects and customers even with the postage rate increase on January 21, 2018. Why does direct mail work in 2018? The easy answer is that people like it. When you send a targeted mail offer to people they will respond, yes even millennials! These two stats alone should show that if you mail to millennials they will respond: 75% of Millennials find that the mail they receive is valuable and 92% of Millennials are influenced by direct mail to make purchase.
The best part about direct mail is the versatility in targeting a piece type.
What do we mean by that?
- Targeting – You can target your audience based on information you have on your customers. Even if you want to mail to a prospect list that you purchase you can select the type of people who best match your customer so that they are more likely to respond to your offer.
- Piece – There are many different types of mail you can send. Such as postcards, folded mailers and letters. These can be many different sizes too. Then you can add special coatings to give your mail piece a special textured feel. Only direct mail can provide a tactile experience, so take advantage of that and add texture. The more creative you get the more time people will spend with your mail piece. Many times they will share really unique pieces with friends and family.
With mail you want to create a memorable experience with your piece. You have about 5 seconds to grab attention so make the most of the mail moment with a great mail piece. Direct mail is not what it used to be, technology has grown leaps and bounds in the last 5 years which allows us to do so many more things with mail pieces than we ever have been able to do before. If you are not sure what options there are call us, we have many ideas to give you.
Don’t miss out on a great marketing opportunity by not using mail. You don’t have to be afraid of all the regulations, that is what we are here for. You can get started on your direct mail campaign today and we can help you. Contact us today. We are glad to help!