Social Media Marketing

How To Create Effective Facebook Ads

Social Media Marketing

Facebook Ads

Facebook should be a key component of your social media marketing strategy. 

Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.

4 Facebook Ads Tips:

1. Micro Target

What we mean is that you should run ads that are different between micro targeted groups within your target audience. Be very specific on your target audience and create ads just for them. This will mean you are running multiple ads per campaign, but you can be much more effective when you highly target your message to your target audience.

2. Offers

The best Facebook ads have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? Your offer copy will vary depending on what you want to accomplish. Make sure each ad only has one offer.

3. Copy

You need to keep it short and lead with value. What does someone get out of using your product or service? How will it help them? These are the areas you should focus on in your copy. Be simple, clear and concise.

4. Test

Since you can run ads for pretty cheap always run tests to see what is most effective. You can test images, copy and offers. Make sure that there is only one differential between each test ad.

Once you strategize your ads take a minute to scroll through Facebook and notice other ads. Which ads make you want to take action and which ones do you pass over? Try to figure out what compels you to do one over the other. It can help you build better ads. Check out some of the best ads in 2018: Are you ready to get started?

If you have questions call us in San Diego at (619) 297-2281 or email We are glad to help!