In a competitive market, the design and tactile quality of printed materials are essential for capturing attention and driving engagement. Soft touch coating enhances both visual appeal and customer experience, making it a smart strategy to increase sales. Design your next project with soft touch coating texture.
What is Soft Touch Coating?
Soft touch coating creates a velvety, luxurious texture on materials like business cards, brochures, direct mail, and packaging. This tactile finish differentiates your brand, encouraging recipients to linger and engage with the material.
Why Texture Matters
Studies show that physical interaction with printed materials can strengthen brand recall and foster positive associations. This increases the likelihood of generating a purchase. Soft touch coating leverages this concept, helping your marketing pieces stand out and leaving a lasting impression.
Key Benefits of Soft Touch Coating
- Creates a Premium Look and Feel
This finish positions your brand as high-quality and sophisticated, justifying premium pricing. - Enhances Customer Engagement
The velvety texture invites recipients to spend more time with your materials, increasing conversion potential. - Reinforces Trust and Quality
High-quality finishes signal attention to detail, boosting customer confidence in your brand. - Differentiates from Competitors
Soft touch coating ensures your materials stand out in crowded mailboxes and competitive markets.
Applications in Marketing
There are many ways to use soft touch coating, but it is ideal for pieces that can be held such as:
- Packaging: Create an upscale unboxing experience.
- Cards: Provide a greeting with a comforting velvet feel.
- Direct Mail: Capture attention with tactile appeal.
- Business Cards: Leave a lasting, professional impression.
Conclusion
Soft touch coating offers a strategic edge by elevating the look and feel of your printed materials. Its ability to enhance brand perception and customer engagement can drive sales and set your business apart. Contact us at (619) 297-2281 or contact@neyenesch.com to bring your vision to life.