People spend more than 5 hours per day on average using a mobile device. Mobile marketing is a great way to market to your customers and prospects. To get the most out of mobile marketing you need to do research. Then once that is complete strategically plan how to integrate mobile into your overall marketing efforts. There are many statistics that can help you get a better understanding of what is happening with mobile.
Mobile Marketing Statistics:
Up to 70% of web traffic happens on a mobile device.
People today have 2X more interactions with brands on mobile than anywhere else—that includes TV, in-store, you name it.
80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.
Over 40% of online transactions are now done on mobile.
Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.
91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.
Keep in mind that not all of your customers want to buy on mobile devices. 20.2% of consumers say that security concerns are the major reason why they don’t buy via mobile. This does not mean that your mobile marketing to them is a waste, just that they will by from you in a different way. Consider your customer demographic, it may pay to wait to invest in mobile until your customers and prospects are ready. Take the time to survey current customers to get a feel for how they would like to interact with you via mobile. You may be surprised at what you find.
You should take a look at the ads you see on your mobile devices. Which ones impress you and what is it about the bad ones that turns you off? What types of text messaging services do you opt in for and what would benefit your customers? There are a lot of different ways you can use mobile to help and serve. Mobile marketing is all about convenience to your customers. The easier you make it for them to buy from you the more likely they are to do it.
You may want to consider text messaging because it is much easier to reach people via text message than it is via email. Many companies have found that mobile apps are a great way to engage customers. If you have store locations you can also use location technology like Beacon to provide special offers when they are near you or at your location. There are so many things you can do with mobile. Are you ready to get started? Contact us today! We are glad to help!