Email marketing requires more fineness now than when it was new and fresh all those years ago. SPAM filtering is a hurdle we all face, but even when you get past that, you need your subject line to get the reader to open your email. Alchemy Worx did a study on the best and worst words to use in the subject line. Let’s take a look at their findings:
Best words to use in an email marketing subject line:
Worst words to use in an email marketing subject line:
You may not always be able to capitalize on five best words, but make sure to avoid using the worst ones. Sometimes knowing what not to say is better than knowing what to say. The message you convey with the words you use needs to match with your brand. When you have conflicting messaging you end up with poorly performing email marketing. Make sure that the words you choose get your point across and stay true to your branding messages.
Your content and layout still matter, but you have to get people to open the email first. Your layout should be simple. Your content should be clear and concise. Tell the reader what you want them to do and include your call to action. Use buttons instead of words to hyperlink as they are easy to see and click on. As always, create your emails so that they can easily be read on any device from phone to desktop and everything in between. Email marketing is not the be-all end-all, it is important to use multiple channels to reach prospects/customers. Email, when done correctly can be a great channel.
If you have any questions contact us today. We are glad to help!