Stop for a minute to consider how to revolutionize your direct mail. Technology now exists that allows us to take a 2D mailer and turn it into a 3D experience with Augmented Reality or Virtual Reality. This provides you with the opportunity to engage your customers and prospects in a whole new way. Your direct mail is no longer just a piece of paper, but a gateway to a unique multi-sensory experience. When these first came on the scene, they were cost prohibitive for mid to smaller size companies. That is no longer the case.
With the use of mobile devices, your direct mail can come to life! Think of the ways you could offer recipients to experience your product or service through VR or AR. Before you get started on adding either one to your direct mail campaign there are a few things to consider.
Before you use AR or VR here are 4 things to consider:
- What: Start with your goals and objectives. What are you trying to do? How can AR or VR be used to accomplish them as well as add value to recipients?
- Experience: Think of how recipients will interact with AR or VR. How can you create an experience that is powerful and entertaining?
- Platform: What platform will you use to create the experience? Think of how your customers and prospects will use it. What will be the easiest for them?
- Uses: Now that you have a plan, in what other ways can you make use of this new experience? Can it be added to other print pieces, direct mailers, social media or other online channels? Being able to use this investment for more than one thing not only saves you money but provides the experience to more people.
AR and VR are powerful additions to your direct mail. Thoroughly planning them out before you start is critical. You also must make sure you have a way to measure responses. If you are cross pollinating other channels with your AR and VR then you will want to setup a way to track the response from each channel as well. The results will help you plan future campaign changes. This is a very exciting time for direct mail. There are so many ways that this technology can catapult a printed direct mail campaign into a new level of engagement and response.
If you have any questions please contact us today. We are glad to help!