Direct mail is a great driver of response, but what if you could increase that response even more by adding to your direct mail? When you add IP Display Targeting to your direct mail list you increase the visibility of your offer and the likelihood that your customers and prospects will respond. This works for both B2B and B2C customers.
How does IP Display Targeting work? We will take your mail list and match it to our proprietary database. We will help you come up with the ads to display for the most effective approach. The best part is this can be done quickly and timed to happen after your direct mail pieces have been delivered. Did you know that 80% of your total sales from your marketing come AFTER 8-10 contacts with your customers/prospects? This is a great way to increase the number of contacts to your customers/prospects and lower the cost of the overall marketing campaign. This will help you get to that 80% of the sales that are there right now.
You can also expand your reach by matching your list to our data to find people who are just like your customers and prospects. These people are more likely to want and need your product or service. Another way you can target people with your mail list and your IP display is zone or venue targeting. Zone targeting allows you to spread your message over a tagreted area such as a city or county. Venue targeting allows you to target specific venues during events to send your messaging. Anyone who connects to the wifi at the location durign the specific times you designate will get the message.
Direct mail alone will get you results, but when you combine direct mail with IP Display targeting you will increase your response rates. Not sure you want to do this? Try out a segment of your list by adding IP targeting to them. Track your results and see how it worked for you. Once the results are in we think you will be hooked.
Questions or concerns? Contact us today. We are glad to help!