Even though direct mail has the highest response rate of any marketing channel it can get even better with SmartMail. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates. How you say? Did you know that 90% of people interested in your product or service will visit your website first before calling? Then 96% of those visitors will leave without taking an action. You can still convert them with SmartMail. Let’s look at how this works.
- Social Match – We pre-match your mailing list to social media accounts and deliver your ads to those people before, during, and after your mailing. You will increase exposure of your marketing message to only those in the mailing list. People are more inclined to take action when they’ve seen your message on social media before receiving your mail piece.
- Mail Tracking – You can track your mail just like you track your packages. Track mail right down to the individual addressee, you have access to exportable reporting by city, state and zip code. You can also retrieve a full report of non-scans to follow up with people who may not have received the mail piece. It is also fully integrated with Google maps to see where and when pieces arrive.
- Call Tracking – Since you can’t guarantee your sales reps or receptionists will ask how did you hear about us, you can know exactly who calls as a result of your mail campaign by using call tracking. You will get full demographic data on callers, visually stunning display isolating each caller on Google Maps and secure access to incoming calls and recordings.
- Online Follow Up – You can re-engage website visitors with multiple impressions of your message through Google Ads. On average, 26%–42% of re-targeted visitors will return to your website.
Repetition is key to effective marketing since 80% of sales are made between the 8th to 12th contact. SmartMail is an easy, affordable and effective way to increase your ROI. You can also add informed delivery through the post office which will send emails to people on the day your mail piece will be in their mail box. It is an image that they can click on which will direct them to a web page of your choice. There is even a postal discount promotion later this year. Want more details? See our promotions post here.
One more way to reach people interested in your products or services is through Lead Match. What is Lead Match? You never knew who came to your website from your mailing until now. Our pixel enables data collection and delivery of postal addresses when placed on a webpage. With Lead Match you can get a list of who came to your website from the mailing list and what actions they took. You can then mail to all the unique visitors who came to your website who weren’t on your mailing list.
Are you ready to try SmartMail? Contact us today! We are glad to help!