When a university is launching a $200 million campaign, every detail matters. California State University San Marcos turned to Neyenesch Printers to produce their Case Studies Brochures, a high-impact piece supporting their “Blueprint for the Future” initiative.
The Project
Designed to highlight CSUSM’s leadership in social mobility, innovation, and community impact, the brochure needed to reflect the same level of vision and excellence as the campaign itself.
The square format, paired with silky-smooth Pacesetter stocks, gave the book a modern, substantial feel. Full-color printing showcased the university’s photography, infographics, and messaging with vibrant accuracy, while saddle stitching provided a clean, professional finish.
To elevate the piece even further, Neyenesch used our AccurioShine digital embellishment press to apply spot gloss UV on the cover. This added depth, texture, and shine that made the design come alive. The result was a tactile, light-catching effect that instantly conveyed quality and sophistication, perfectly aligning with the university’s forward-thinking brand.
The Result
The brochures became a central piece at campaign events, reinforcing CSUSM’s mission: “Different by Design.”
“Like always, Neyenesch did a great job with this project and John helped us turn this around quickly to meet the event deadline. The compliments were endless, and we received nothing but praise on how good the case statement turned out.”
– Marcus Torres, Head of Design and Brand, California State University San Marcos
Why It Matters
This project wasn’t just about ink on paper, it was about producing a piece that would help secure philanthropic investment in the university’s future. From highlighting STEM expansion to sharing powerful stories of first-generation students, the brochure needed to inspire confidence and action.
At Neyenesch, we’re proud to deliver print that doesn’t just communicate but moves people.
Neyenesch can help you design, create and distribute beautiful print pieces. Reach out to us for your next project at (619) 297-2281 or email contact@neyenesch.com. Looking for other ideas? Check out our Featured Projects.
