Did that headline get your attention? If you’re like most people, and you’re looking to save a few pennies wherever you can, it probably did the trick.
No matter what business you’re in, everyone is looking for ways to save money on printing projects. Thinner paper, smaller sizes, fewer pages – every bit of cost reduction counts. But in the thousands of jobs we print each year, the biggest cause of wasted dollars is not in the printing costs. It’s in the freight.
Yes, that’s right. Shipping.
Time and time again, we see jobs where printing costs are exceeded by air-freight costs. Or “drop-shipments” are sent overnight, rather than three-day ground. There have been jobs where our bid edged out the competitor by less than $50, but wound up with more than $500 in FedEx charges.
Why does this happen?
It’s often because the focus of marketing pieces is on the message, the design and the visual impact. Understandable. After all, quality content is critical. But all too often, getting the product in the hands of the end user is forgotten; probably because it’s just not as much fun to think about.
Fortunately, the solution is pretty simple. From the start of your next print job, include your printer in planning for final delivery. Here at Neyenesch, we’ll do everything we can to help you make the right decisions. If there is a deadline for delivery, ask for a production schedule that includes time for an economical delivery method. You might save enough to pay for your next printing job.