Social media marketing is ever-changing and 2019 will not be an exception.
These changes not only help users engage in a number of different ways with their favorite brands, but also give marketers a chance to captivate their customers and prospects through different tools and tactics. Hopefully your 2018 social media marketing was effective. So, how can you create even better social media for 2019?
Areas of focus:
One key point for this year is video. If you are not creating videos for social media you will be missing out. Videos attract and engage more people than text content. Consider all the ways you can create videos to enhance your social media.
Once you bring video to your social media, consider trying Live video. The interactivity of live video makes it a powerful tool for marketers to engage with their customers and prospects. It also strengthens the relationship between you and your followers. Another key factor is the authenticity of ‘going live’, it helps build trust and loyalty with your brand.
User generated content –
How are you generating user content? User-generated content is content created by unpaid fans of your business. You can use this content to promote your products or services. The content can be photos, videos, memes or text. Doing this leads to a better customer experience. Word-of-mouth referrals still play a big role. It’s not enough to tell someone they need a product or service anymore. They now want a story behind it. People also want to see products and services being used in real life situations. How are you accommodating this?
Social media marketing trends are all catered to personalizing the customer experience by putting the customer in charge. Businesses need to understand that they are now playing the role of guiding people to their products or services and letting them decide whether or not it’s right for them. Through social media, businesses can connect with their customers or prospects quickly and personally to build trust as well as revenue. Are you ready to get started?
If you have any questions contact us today. We are glad to help!