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Want to stay in the loupe for all things print management, prepress, direct mail trends, and more? We have you covered with our informational print blog.

Powerful Variable Data

Does Your Direct Mail Stand Out?

Direct Mail
Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We have created an in-depth look at how you can apply the techniques below to increase your direct mail results.
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desirable direct mail

How To Create Desirable Direct Mail

Direct Mail
In order to get people to buy what you are selling, you need to create desirable direct mail. By increasing the desirability of your product or service, you increase sales. Who doesn’t want to do that? Getting the most out of your direct mail campaigns is the key to your success.
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Print Marketing Enhancements

Print Marketing Enhancements

Marketing
Print marketing is about engagement. You want to pull people into your marketing by creating interest. You will also find that when you create print marketing that people really enjoy, they share with others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.
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direct mail copy

Direct Mail Copy That Works

Direct Mail
Do you know how to maximize your direct mail copy? By using human behaviors, you can gain a competitive advantage and increase sales. Choosing certain words and phrases can make your messages more memorable, believable and persuasive. Words matter.
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Fulfillment Holiday packaging Ideas

Fun Fulfillment Holiday Packaging Ideas

Fulfillment
Are you ready to impress your customers this holiday season? Set up your fulfillment packaging and make it fun! Fun holiday packaging can make your brand stand out from the competition and inspire your customers to shop at your company again and again. Oh and get them to share it with friends and family to spread your marketing even farther.
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Create Direct Mail

Create Direct Mail That Triggers A Purchase

Direct Mail
Did you know that you can use human behaviors to trigger a purchase? Create direct mail that triggers the purchase you want them to make. Let’s discuss automatic compliance triggers. By using these human behaviors, you can gain a competitive advantage and increase sales.
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Images for social media

How to Pick Images For Social Media Marketing

Social Media Marketing
Images are extremely important in social media marketing. Did you know that images have 2.3 times more engagement on Facebook than text posts? Learning how to pick the right images for social media can be tough. We have put together some tips for you to select better images. This will help you increase your response rate.
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Direct Mail Motivates

How Direct Mail Motivates Purchasing

Direct Mail
Did you know that Direct Mail Motivates Purchasing? How can you create direct mail that motivates your prospects and customers to make a purchase? Let’s look at status quo bias and framing to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase direct mail sales.
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print marketing coatings

Print Marketing Coatings To Increase Response

Marketing
Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel. Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.
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direct mail that drives action

Create Direct Mail That Drives Action

Direct Mail
In order to create direct mail that drives action, we need to focus our direct mail messaging. We will look at how information gap theory and authority principle could be used to get people to take the action you want them to. By using these human behaviors, you can gain a competitive advantage and increase sales.
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Subject Line Mistakes

5 Email Marketing Subject Line Mistakes

Email Marketing
Since your subject line is the first thing people read before they choose to open or delete your email, it is extremely important. Since email inboxes are inundated with hundreds of emails per day, catchy and clear email subject lines are more important than ever. You need a subject line that grabs attention and gets people to open and read your email. We have put together 5 common subject line mistakes.
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USPS Postage Rates

USPS Postage Rates Increase July 2023

Direct Mail
USPS postage rates are increasing on July 9, 2023. It’s not all bad news in that direct mail still is very effective and driving response. Did you know that 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates than all other channels used. They also agree direct mail is a more effective channel for their company than digital. Are you harnessing the power of print marketing?
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